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<aside> β The company is now named Veba. VIEW HERE
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New moms have no convenient way to know when expressed breast milk expires. At the moment, manually tracking milk expiration is time consuming and tedious. Moms are expected to perform mental gymnastics and track multiple time limits based on various scenarios. The client for this project conducted extensive research to explore solutions for this problem space. Ultimately, she came up with the solution of a bottle timer device that would turn a baby bottle into a smart bottle. The client came up with a solution to create a bottle timer device that notifies parents of when breast milk has expired, enabling them to: (1) stop wasting milk to preserve the fruits of your labor and save money (2) have safe milk when bottle feeding and (3) gain a piece of mind.
The startup Veba (formerly named Minder) had an idea for a device that turns baby bottles into smart bottles that notify parents (or any caregiver) when breast milk or formula has expired.
<aside> π In order to make this device βsmartβ, it must have a connected app to fulfill the experience.
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I worked with Veba founder, Veon Brewster, to develop an app that to help newborn mothers keep track of their babies milk.
<aside> π This product & app is now under development.
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After understanding the company's needs and expectations, I worked with the team to design an application based on the design thinking framework.
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